Q1 2021 U.S. Performance of Top Fashion Games

In the first quarter of 2021, fashion gaming apps have shown varying trends in the United States. Data from Sensor Tower provides us with a glimpse into the performance of these apps across both iOS and Android platforms.

Project Makeover from Magic Tavern, Inc. showed a strong start in revenue, peaking at almost $4.5M in the second week of January before gradually declining to around $3.5M by the end of March. Downloads followed a descending trend from over 1.5M at the end of December to just over 500K by mid-March, before rising slightly to 522K in the last week. Weekly active users remained relatively stable, starting at 1.75M and ending the quarter around 2.34M.

The U.S.-based Crowdstar LLC's Covet Fashion: Dress Up Game experienced a mid-quarter revenue spike, with earnings reaching $670K in the week of February 15th, while other weeks hovered between $379K and $559K. Downloads saw a significant boost in the same mid-February week, reaching over 63K, contrasting with a range of approximately 12K to 22K during other weeks. Active users peaked at 410K in early January and saw a slight dip to 310K by the end of March.

Crazy Style LTD's Super Stylist Fashion Makeover had a more modest revenue pattern, with a high of $101K in mid-January and a low of $53K in late March. Downloads remained steady, ranging from around 88K to 103K, with a dip to 43K in late March. Weekly active users started at 640K and showed a downward trend, ending the quarter at 426K.

Amrita Studio's Producer: Choose your Star saw a gradual increase in revenue from just $5K at the end of December to $89K by the end of March. Downloads peaked mid-February at 46K before stabilizing around 45K. Weekly active users showed a consistent growth from 9K to over 57K in the same period.

Finally, King's Diamond Diaries Saga from the United Kingdom had relatively stable revenue, ranging from $39K to $47K. Downloads had a spike in late February with over 3K, but otherwise remained under 1.8K. Active users experienced a slight decline from 9.5K to 7.1K over the quarter.

For more insights and detailed analytics on app performance, Sensor Tower's platform offers comprehensive data and analysis tools.